Product Placement Life

MTN and Vodafone are the most predominantly used phone companies in Ghana, as in most parts of west Africa. Walking through Busua, I was shocked to see the logo and colors of these companies covering entire buildings and houses.

It was if I was walking – real time – through an advertisement for one of their products, where the ad was life and the product was poverty.

The strangest aspect of these logos was that they somehow blended in.

As with anything artificial, over time nature – whether human or otherwise – has a way of maturing and incorporating its plasticity – however great – into the surroundings. Just as a tree will adapt it’s growth to a rusty pole in it’s way.

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